New Norwegian long-haul LCC: Norse Atlantic Airways

Three former Norwegian executives, including its founder Bjorn Kjos, have launched a new long-haul LCC called Norse Atlantic Airways. The airline is planning to launch flights in December and wants to offer flights from multiple cities in Europe to, initially, destinations in the US. Later it wants to expand to Asia, but will only develop its route-network exclusively based on profitability and passenger demand.

The new airline wants to operate a fleet of twelve B787s, which will all be former Norwegian aircraft. According to its press-release, Norse Atlantic Airways has already secured leases for nine of the twelve Dreamliners.

As initial hubs and destinations NAA is considering London, Oslo, Paris, Los Angeles (CA), Miami (FL) and New York (NY). To secure a passenger-feed, the new start-up wants to sign collaborations with other (non long-haul) LCCs like Norwegian and new start-up Flyr.

Photo by Norwegian.